Jeans Are Making A Comfortable Comeback Post-Pandemic

Demand for denim is back as shoppers seek out clothing beyond sweatpants and athleisure to slip into the rotation of post-pandemic attire.

As more Americans become vaccinated and start to ramp up social calendars, sales of the old reliable clothing staple are on the rise – perhaps, high rise that is – as more consumers buy relaxed-fitting styles.  

“People are looking for more casual and comfortable styles especially since working from home and now as they return to offices,” Rod Sides, U.S. Leader of Retail and Distribution at Deloitte, who works with some of the country’s leading retail brands said. 

Levi’s reported earnings last week and offered some guidance on sales projecting a potential increase between 24% and 25% for the first half of 2021. That would be a rebound from a 13% decline of net revenues due in large part to reduced foot traffic in retail stores and store closures as a result of COVID-19. Read more…..


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