Consumers Are The Fuel For Today’s Data Centric World, And We Need To Ensure That Their Data Is Treated Ethically

India is witnessing a personal data revolution with the rapid growth in data collection driven by consumer, enterprise, and government initiatives. According to a Gemalto report, in 2017, India experienced the second-highest number of data breaches across the world, accounting for approx 37% of the overall data breaches.

The ongoing uproar over WhatsApp’s privacy policy is another testament to the concern. In a world where we are plagued with malpractices, where user data is hacked and stolen, we can clearly see how centralized platforms have pitfalls that affect the livelihoods of lay people. However, providing consumers access to the power of data economies through inclusion and incentivization, levels the playing field. Read more…..


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