Twitter has launched an improved website tag process to help advertisers maintain data on ad response, while it’s also announced an upgrade of its App Install campaigns to help developers drive higher engagement.
First off, on its new website tag – with the broader shift away from using third-party cookies for user response tracking, Twitter has re-built its website tag offering to provide first-party data to measure campaign attribution and response.
As explained by Twitter:
“When someone clicks on a website ad, the Twitter Click ID’s unique identifier will be appended automatically in the URL. When the person lands on the website and the Twitter pixel fires, this ID will be captured, sent to Twitter, and used to attribute the site visit to the click.” Read more…..
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