Media Faces Challenges, Opportunities

Media was one of many sectors that suffered because of the pandemic in 2020, experiencing an estimated 20% year-on-year decline in ad spending to 71.8 billion baht.

Whether the industry recovers in 2021 remains uncertain, depending crucially on how successful efforts are to curb the spread of Covid-19.

Among media players, only those with online channels are likely to merit a positive outlook in terms of ad spending as more people are engaging in online platforms instead of physical, social interactions to avoid the risk of contracting the virus.

“The fresh outbreak in mid-December caused an immediate impact for people on the ground and various marketing events,” said Pawat Ruangdejworachai, newly appointed president of the Media Intelligence Group (MI), a media planning and creative agency. Read more…..


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