Walmart is Updating its Iconic Supercenter Store for the Digital Age

Walmart (WMT) is unveiling a “completely new look and feel” for its iconic Supercenter stores for the digital age of shopping.

In an announcement on Walmart’s blog on Wednesday, chief customer officer Janey Whiteside shared details of an increasingly “customer-centric” layout more befitting of the shift toward online shopping, where sales for the world’s largest retailer have boomed.

“The design creates an elevated experience that appeals to shoppers through a sleek design aesthetic; a layout that spotlights products, and an end-to-end digital navigation that guides customers throughout their journeys,” Whiteside wrote.

Walmart has tested the digitally-enabled store concept, and they’re “excited by the initial feedback from customers and associates,” the executive said. Read more…..