Coca-Cola aims to release its first hard seltzer in the U.S. in the first half of 2021, CEO James Quincey told CNBC on Monday.
The excursion into the fast-growing category is a noteworthy pivot for the beverage giant, which hasn’t had a presence in the market since the early 1980s, when it sold off its wine business.
“I think what it does say is: Look, we’re going to follow the consumer,” Quincey said in a “Mad Money” interview. It’s the latest update on the new product since the move was first announced in July. Read more…..
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Coca-Cola’s (KO) business is ever so slowly getting its caffeine high back after being hit hard in the spring by the COVID-19 pandemic.